How to Do a Digital Marketing Audit in 60 Minutes (No Fluff, Just Action)

Let’s cut to the chase: digital marketing audits don’t have to be long, boring, or complicated. You don’t need to spend days buried in spreadsheets or hiring consultants to know what’s working and what’s tanking in your marketing game. With the right focus and a solid plan, you can run a powerful digital marketing audit in just 60 minutes. Here’s how.

Why Bother with a Digital Marketing Audit?

Because guess what? You can’t fix what you don’t know. Whether you’re a small business owner, a marketer juggling ten projects, or just someone who wants to get serious about online growth, auditing your digital channels regularly is your secret weapon. It surfaces gaps, spots quick wins, and keeps your brand on track in an ever-changing digital jungle.

The 60-Minute Audit Breakdown

Minute 0-10: Start with the Big Picture — Set Your Goals

Before diving into data, get clear on what you want from your marketing. Sales? Leads? Brand awareness? This focus will shape your audit.

Ask yourself:

• What are my main digital marketing goals?

• Which channels matter most for my audience?

• What’s my unique value proposition online?

Write these down — this is your audit compass.

Minute 10-25: Scan Your Website & Landing Pages

Your website is your digital HQ. Here’s what to check fast:

• Speed test: Use Google PageSpeed Insights. If it loads slower than 3 seconds, you’ve got a problem.

• Mobile-friendliness: 70%+ of traffic is mobile; your site must work flawlessly on phones.

• Clear CTAs: Are your calls-to-action visible and compelling? “Buy now,” “Get a quote,” or “Subscribe” — make them obvious.

• Content relevance: Is your messaging on point and updated? Stale content kills engagement.

• Analytics installed: Confirm Google Analytics and Google Tag Manager are firing correctly.

Minute 25-40: Audit Your Social Media Presence

Social media is the loudspeaker for your brand. Here’s a quick triage:

• Active platforms: Are you on platforms where your audience actually hangs out?

• Consistency: Check posting frequency and brand voice — do they match your strategy?

• Engagement: Look beyond follower count — are people liking, commenting, sharing?

• Paid campaigns: Review current ad performance metrics. Are ads hitting goals or wasting budget?

If your social feels like a ghost town or a megaphone without listeners, it’s time for a rethink.

Minute 40-50: Evaluate Email & Paid Marketing Channels

• Email: Review your latest campaigns. Check open rates, click-throughs, and unsubscribe rates. Are your subject lines converting or boring your audience to death?

• Paid Ads: Dive into your Google Ads or Facebook Ads dashboard. Are your keywords relevant? Are your cost-per-click and conversion costs sustainable?

Minute 50-60: Wrap Up with SEO & Competitive Insight

• SEO basics: Use tools like Ubersuggest or Moz’s free options to scan your keyword rankings and backlinks. Are you appearing where you should?

• Competitive check: Spend a few minutes glancing at your top competitors’ digital presence. What are they doing differently? Can you steal a trick or two?

Your 60-Minute Digital Marketing Audit Checklist

Final Thoughts: The Audit is Just the Start

Remember, the goal isn’t to be perfect — it’s to be informed and take action. After your 60-minute audit, pick the top 3-5 issues or opportunities and fix those first. Rinse and repeat your audit every quarter, and watch your digital marketing transform from guessing game to growth engine.

Now go crush that audit — your future self will thank you.